About MERUTSU

More than a brand.

More than a brand.

More than a brand.

Merutsu was never meant to be just a studio, a café or a clothing label.

It's a collection of stories, places and people connected by one belief:

Life becomes richer when we slow down, create with intention and share meaningful moments.

From documentaries and photography to coffee, retreats and products, every chapter is built to inspire a more conscious way of living.

Section One

Born in Thailand.

Raised in Switzerland.

Still searching for home.

Born in Thailand.

Raised in Switzerland.

Still searching for home.

Born in Thailand and raised in Switzerland, I spent years believing success could answer every question.

It couldn't.

Merutsu became my way back—to stories, discipline, creativity and meaningful moments shared with others.

The path so far

The chapters that shaped me.

The chapters that shaped me.

The chapters that shaped me.

1995

Born in Thailand

1995

Born in Thailand

2008

Moved to Switzerland

2008

Moved to Switzerland

2019

Years of struggle

2019

Years of struggle

2021

Discovering filmmaking

2021

Discovering filmmaking

2022

Start UGC & Content

2022

Start UGC & Content

2025

Lost 40+ kg of weight

2025

Lost 40+ kg of weight

Today

Building MERUTSU

Today

Building MERUTSU

What shaped me

The forces beneath the story.

The forces beneath the story.

The forces beneath the story.

Thailand

Where warmth, family and belonging first found me.

Identity

Learning that belonging doesn't always mean choosing one place.

Discipline

Discipline taught me that freedom is earned, one day at a time.

Purpose


Building a life where stories become experiences.

“I wasn't searching for a place. I was searching for the person I could become.”

“I wasn't searching for a place. I was searching for the person I could become.”

“I wasn't searching for a place. I was searching for the person I could become.”

Fragments of a life in motion.

Fragments of a life in motion.

Fragments of a life in motion.

Places. People. Discipline. Craft. Movement. Home.

Places. People. Discipline. Craft. Movement. Home.

Values

Not principles. Daily practices.

Not principles. Daily practices.

Not principles. Daily practices.

Stories

To tell stories honestly enough that people recognize something of themselves.

To tell stories honestly enough that people recognize something of themselves.

Discipline

To keep showing up, especially when motivation disappears.

To keep showing up, especially when motivation disappears.

Freedom

To build a life guided by purpose, not by other people's expectations.

To build a life guided by purpose, not by other people's expectations.

Presence

To notice the beauty in ordinary moments before they disappear.

To notice the beauty in ordinary moments before they disappear.

Craft

To make fewer things, but make them with patience, intention and care.

To make fewer things, but make them with patience, intention and care.

Between two worlds lies everything I am still becoming.

Between two worlds lies everything I am still becoming.

Between two worlds lies everything I am still becoming.

Follow the journey.

Follow the journey.

Follow the journey.